SEO Guide

Outrank your competitor choosing the right SEO techniques

Page optimization workflow

Page optimization is important for enhancing relevancy signals for search query. Below are some points which you need to closely consider to boost your website ranking. Refer: Google Page rank checker

Keyword research

When you publish any content make sure you include ( title, meta description, image name etc.), you should know to choose the perfect balance between the most searched keywords and those with less competition.

There are plenty of online tools available online and the most popular ones are offered by Google (Search, Analytics, Webmaster Tools, AdWords, Trends etc.)

Analyzing the competition: Start by searching the super-keyword and work on the title, meta description, URLs, titles and descriptions, Hence these things bring on excellent results in search engines. Refer: Google Trends

There are 5 golden rules which you must consider for better optimization results.

Rule #1 : Choose a super-keyword which is well connected with variations and synonyms. Hand pick the super keyword which will be connected to each other. Cover the topic with a decent amount of text to rank in search engines.

Rule #2 : Choose a perfect URL of the page. URL (the Uniform Resource Locator) is an address to a resource on the Internet. This element is important for your page optimization. The URL should contain a unique keyword for better crawl and good user experience. You need to have a clear,readable URL to enable humans to read and help to get better results in search engines.

A short URL is better than a long one, because it looks more precise and easy to remember. Your title tag appears at the top of the browser and as the headline in search engine result snippets. Try to find the perfect balance between excellent SEO and excellent user-friendliness.

Some quick tips:

Keywords length should be between 50 and 60 characters

  • Should be unique and compelling
  • Use the brand name (at the end)
  • Avoid words without search potential

Rule#3 : Powerful headlines matter equally as your website content. The headline (H1) is the third shortest summary of the page. The heading should be informative, specific and to the point.Try to enter a headline which is unique and original.

Rule#4 : The meta description is the fourth shortest summary of the page. The meta description is a snippet of up to about 155 characters – a tag in HTML. Meta description it is the HTML attributes that provide a brief summary or an explanation of the page content. It is used on search engine result pages (SERPs) to display preview snippets for a given page. It should compelling, super-informative and attractive for the visitors.

Rule#5 : The first paragraph is the most crucial element.The first paragraph engages your potential visitor and convinces to stay on your website.Be original and clear. People are very busy and they expect the first paragraph should be interesting, clear and logically structured to bridge between you and your visitor.


  • Optimize images for performance (keep them small in size)
  • Use a fast server such as VPS to host your site
  • Use a clean light-weight theme
  • Enable various caching mechanisms
  • Perform all possible technical optimizations


  • Don’t use a cheap, shared hosting server
  • Don’t install a lot of plugins and 3rd party scripts
  • Check for broken links and resources
  • Don’t force downloads of large downloads (such as video headers)


Time and time again, Google has confirmed that websites which load faster rank better than those which don’t. In particular, this will become a stronger ranking signal as mobile search ranking. Mobile connections tend to be slower in general, thus website which have not been optimized for performance will tend to load even slower on mobile devices. Speed being a ranking factor makes sense even from a user perspective – a fast, snappy website is a good user experience and the user metrics have now become core at ranking.

Slow websites also tend to increase your bounce rate, which will negatively affect your rankings. If you want to optimize your website for speed, follow this easy (but detailed) guide on CollectiveRay which is sure to make your website load faster.

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